This March 22nd is World Water Day, a global initiative started by the United Nations that recognizes the importance of water conservation and improving access to freshwater around the globe. It is a day to reflect on the delicacy of our limited natural resources, and on the impact we have on the ecosystems around us. More importantly, World Water Day reminds us of the planetary imperative to preserve our precious natural resources, reduce waste and pollution, and live more sustainably within the environment that sustains us.

Keeping the planet clean is just as important as protecting our water. Today, thousands of individuals and organizations are enjoying cleaner water with a clean, waste-free conscience through the Brita Recycling Program for used water filters, faucet mounts, and other Brita product and packaging waste. Recycling not only prevents these waste streams from ending up in waterways and landfills, but it also reduces demand for virgin raw materials that often require significant quantities of water to extract from the Earth. Brita filters are also a great alternative to bottled water. In fact, using just one Brita filter saves approximately 300 plastic water bottles!

In exchange for keeping water filter product waste out of landfills, and thanks to the support from our friends at Brita, participants in the Brita Recycling Program are able to raise money for charity. For every unit of waste collected for recycling, participants earn points that may be redeemed as cash donations to nonprofits like Charity: Water, a nonprofit that provides clean drinking water to families in developing countries.

This year, celebrate World Water Day by reducing waste and being mindful of your personal water footprint. Doing so helps protect and conserve the most precious natural resource on our planet, and brings us one step closer to a brighter, cleaner, more sustainable future for everyone.

For more information about our partnership with Brita, or to learn how you can work with us to reduce waste and limit your own environmental impact, please visit

Leave a Reply